The BRRI Project in Ma’an, Seeds, Jordan
In Ma’an Governorate, Jordan, a group of women from the Al-Jawhara Charitable Society have started making herbal products under the name “BRRI.” With training from the Shams Community Partnership for Tourism Development project, they have learnt how to identify local medicinal plants, understand their uses, and properly grow, harvest, and dry them.
Medicinal plants have always been part of the region’s heritage. The Badia and Jordanian countryside are known for wild herbs that have both nutritional and medicinal value. Through the BRRI project, the women have learnt how important these natural resources are to their community.

As a result, they have set up small projects to collect, dry, package, and sell the herbs. This work gives them a source of income and helps support their families.
BRRI sells a variety of local herbs, including chamomile, sage, thyme, and wormwood. The women gather these plants during the harvest seasons and prepare them for sale. The project’s main goals are to support local tourism, create jobs for women in Ma’an, and help them become more financially independent.
Besides dried herbs, BRRI also makes healthy drinks like kombucha, using only natural ingredients. They are careful to use packaging that is environmentally friendly and recyclable.
Overall, the BRRI project helps preserve local traditions, provides work for women, and encourages the use of natural resources in a responsible way.
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